The Overall Situation of the Current PVC Flooring Industry

PVC floor is the only high growth plate in the field of floor decoration materials, squeezing the share of other floor materials.

PVC floor is a kind of floor decoration material. The competitive categories include wood floor, carpet, ceramic tile, natural stone, etc. the global floor market scale has been stable at about US $70 billion in recent years, while the share of PVC floor market in the global floor market is in a continuous rising stage. In 2020, the penetration rate of PVC sheet reached 20%. From the global data, from 2016 to 2020, PVC flooring was the fastest growing ground material category, with an annual compound growth rate of 16%, and a growth rate of 22.8% in 2020; The composite growth rate of PVC sheet flooring based on LVT \ WPC \ SPC reached 29% from 2017 to 2020 and 24% in 2020, which was significantly ahead of other flooring materials and squeezed other categories.

The main consumption areas of PVC floor materials are the United States and Europe, with the consumption in the United States accounting for about 38% and that in Europe accounting for about 35%. The sales volume of PVC flooring in the United States increased from 2.832 billion in 2015 to 6.124 billion US dollars in 2019, with a CAGR of 21.27%.

The external dependence of PVC flooring in the United States is as high as 77%, that is, about $4.7 billion of the $6.124 billion PVC flooring sold in 2019 was imported. From the import data, from 2015 to 2019, the import proportion of PVC flooring in the United States increased from 18% to 41%.

In the European market, the EU imported 280 million Euros of PVC flooring in 2011 and 772 million Euros in 2018. CAGR is 15.5%, corresponding to the annual compound growth rate of 25.6% in the United States. From the perspective of import data, Europe's external dependence on PVC was about 20-30% in 2018, significantly lower than the 77% of the United States.

Post time: Sep-15-2023